01
Every great production company eventually faces a choice: keep making what it has always made, or look honestly at a shifting industry and rebuild. We chose to rebuild. M for Media is rewriting its own DNA, carrying forward two decades of hard-earned experience and leaving behind every assumption that no longer serves the audience. This is not a pivot. It is a new chapter, written on purpose.
02
We begin where every story begins: with the audience. Ours is young, connected, and lives across every screen at once. It moves in multi-platform rhythms, rewards authenticity ruthlessly, and does not merely watch what it loves. It obsesses. It clips, shares, argues, and replays. Behind that behavior stands one of the world’s richest cultural heritages, thousands of years of story running through one language, thirty dialects, and a thousand codes. We do not study this audience. We are this audience, and we know how to unlock the stories it carries.
03
And we know what the industry's shift demands: ownership.
The future belongs to those who own what they create. So we will originate intellectual property that is ours, IP engineered with authenticity, born global by inception and culturally precise by design, built to live on any screen it lands on. Television is a language we speak fluently. We can source the talent, we can carry the craft, and now we will own the stories.
We are rebuilding on four foundations, each rising from our collective experience.
Non-Scripted
The formats that gather millions in front of a screen at the same moment: game shows, talent, reality, shiny-floor entertainment, and event television at national scale. This is where we come from and where we have never lost. We make the shows a region talks about the next morning, and we build them to travel.
Scripted
Drama built on a clear-eyed reading of how this audience actually watches, and the nerve to tell stories it has not been offered before. New genres, new voices, new formats of fiction, drawn from one of the world’s richest storytelling heritages. We are not here to fill slots. We are here to create the series people cannot stop talking about.
AI
Artificial intelligence woven through everything we do, from the first spark of development to final delivery, and AI-generated video for a market moving at unbelievable speed. Not technology for its own sake: the newest tools in service of the oldest craft. The old stories, told in ways they have never been told.
Digital Content
Content born for every screen: micro dramas, YouTube-first series, social-native storytelling, and podcasts and vodcasts for a generation that consumes differently. Powered by brands where it belongs, speaking to core audiences instead of interrupting them. Wherever attention lives now, so do we.
Leadership
Khalil Homeissy
Co-founder & Managing Partner
Khalil brings nearly three decades of leadership in the Middle East’s television and entertainment industry, having shaped and grown some of the region’s most influential media businesses. As co-founder of M for Media, he has built the company into one of the region’s leading independent producers, forging strategic partnerships with major international studios and bringing the world’s most successful entertainment formats to audiences across MENA. As Managing Partner, he drives the company’s vision, strategy, and expansion, combining deep regional expertise with the long-standing relationships that make the region’s biggest television possible.
Ralph Matar
Co-founder & Managing Partner
Ralph is a media entrepreneur and producer with nearly two decades at the forefront of the Middle East’s entertainment industry, and co-founder of M for Media, one of the region’s leading independent production companies. A producer at heart, he has conceived original formats, reimagined global ones for regional audiences, and led some of the region’s most ambitious productions for broadcasters, brands, and government institutions. As Managing Partner, he leads the company’s creative evolution, guided by one conviction: great content is never just a show, it is an idea people remember.
Ziad Kebbi
Managing Director
Ziad has spent more than two decades building the modern MENA entertainment industry, establishing and leading Endemol Middle East, Sony Pictures Television Arabia, and Talpa Middle East, and delivering over 1,400 hours of programming across every major genre. His credits span the region’s defining formats, from nine seasons of The Voice to the Arabic adaptation of The Floor, alongside eight major studios led or built. As Managing Director, he leads the new chapter: a company built on four foundations, creating original IP engineered for the region and made to travel.
Our Clients
